Home / Social Media Marketing in Wilmington, DE
Wilmington, DE · Where my career began
I'm Nicole Crawley, and Delaware raised me.
Social media marketing for Wilmington and Delaware founders, from a strategist raised in Delaware, a place bright with creative talent and built on community. We research your audience, build the strategy, create the content and care for your community, so more of the right people find you and say yes.
The Social Charlotte, marketing strategy for founders · Working with Wilmington and Delaware founders over videoWhy Wilmington founders call me
My marketing career started with a community, not a campaign.
I was raised in Delaware, and I started my marketing career there as the intern to Kate Frawley, the director of marketing and events at the Boys & Girls Club. That's where I learned that marketing is about people: the families who show up, the volunteers who stay, and the community that carries a mission further than any one post can.
I still build that way. We read your comments, your competitors' comment sections, your DMs and your reviews, until we know what your people are actually saying. Then every post, ad and email is written for them, with a clear next step, so your marketing sounds like you and reaches the people already looking for what you do.
How a month works
Strategy first, then the content carries it.
Know the people
We study your audience and build a monthly strategy around what they need to hear right now.
Make the content
We plan, write and design the month, and you approve it in one sitting.
Post and respond
We publish daily and care for comments and messages, then review the numbers with you on a monthly call.
How we help Wilmington founders
Find the door that fits this season.
Proof you can check
Rooms filled because people felt seen.
The Crown Lacrosse
Led social media for the inaugural and second seasons of the region's premier college lacrosse event.
Both seasons sold out.Sydney's Martini & Wine Bar
Led social media for Charlotte's premier jazz lounge.
Full every weekend.Power Your Launch
Part of the team as the accelerator grew to serve more than 10,000 founders.
Read the storyWhat founders say
In their own words.
Our social media game was on point and that has everything to do with Nicole Crawley and her business The Social Charlotte. If you're looking for help on your business's social media presence, Nicole is so creative and incredibly hard-working.
I got the vibe that Social Charlotte was creating real relationships with real clients and their real businesses. Not just posting for the unfaced masses.
I thought marketing was magic. My greatest takeaway was think. Now I feel like I got it. The consistency is already realized.
Worked with The Social Charlotte? Share your story on Google.
Why founders choose The Social Charlotte
Strategy, launch and community, under one roof.
Most agencies hand you one piece: the posting, the ads, or the launch. We build the whole arc with you, and we run the back end that keeps it working, so nothing falls between the cracks of three different vendors.
Questions
Before you book.
Do you work with businesses in Wilmington and Delaware?
Yes. The Social Charlotte is based in Charlotte, NC, and works with Wilmington and Delaware founders over video. Nicole Crawley was raised in Delaware, so the community is home, and most of our work happens on calls and shared plans that fit around your schedule.
How did you start in marketing?
Nicole started her marketing career in Delaware as the intern to Kate Frawley, the director of marketing and events at the Boys & Girls Club, where she learned to build marketing around community.
Do you work with nonprofits and mission-driven organizations?
Yes. Mission-driven founders and community-centered organizations are at the heart of our work, and we build their marketing around the people they serve.
How much does social media management cost?
Our monthly social media management starts at $2,500 a month for one platform, fully managed. If you want a clear starting point first, the Social Media Audit is $197 and the Strategy Intensive is $500.
Can you help with paid ads as well as organic social?
Yes. We run Meta ads for founders spending $1,000 to $10,000 a month, built on the same audience research as our organic work, so your ads and your content tell the same story.
What is the best first step?
Book a free 30-minute call. We'll look at where you are, what your people are already telling you, and which path fits this season, whether that is an audit, a strategy session or monthly support.
Wilmington founders, start here
Let's make your marketing feel like you.
Bring your accounts and your goals. We'll look at what your people are already telling you, and you'll leave knowing your next step.
Have a question first? Write to nicole@thesocialcharlotte.com