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Free tool · The Path Check · Two minutes Try it

Where is your marketing losing people?

Every relationship with a brand walks the same four steps.

Someone notices, comes back, starts to believe, and then moves. Underneath all four sits research: knowing who people are and what they need to feel. When the path breaks, it almost always breaks at one step. Eight quick taps will show where yours does.

1
AttractionThey notice. The hook does the work.
2
WarmthThey come back. The voice does the work.
3
TrustThey believe. The proof does the work.
4
The Next StepThey move. A clear invitation does the work.
∞
ResearchWho they are, where they came from, and what they need to feel before they move.
Question 1 of 8Attraction

This is the framework working instead of a diagram describing it. The page remembers your last result on this device, so you can come back in a month and see whether the stuck step has moved.

Ready when you are

Let's talk about what you're building.

Thirty minutes, on video, from wherever you are. Tell me about your mission and your people, and leave with honest direction on what to do next.

Have a question first? Write to nicole@thesocialcharlotte.com