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Organic Social Media
One platform, cared for end to end, so you can stay in your zone of genius.
Research-first content strategy and social media management for founders. We learn your audience, plan and create your content, post it, and care for your community, so your brand stays consistent while you run your business.
The Social Charlotte, marketing strategy for founders · Charlotte, NC and nationwideWhy posting alone isn't working
Posting was never the missing piece.
If you've been posting consistently and it still isn't turning into clients, you're not alone. Most social media help stops at the calendar. Someone makes the posts, and the reason behind them never gets built.
We start underneath the content. We read your comments, your competitors' comment sections, your DMs and your reviews, until we know what your people are actually saying. Then every post is written for them, at the moment they're in, with a clear next step.
How a month works
Strategy first, then the content carries it.
Know the people
We study your audience and build a monthly strategy around what they need to hear right now.
Make the content
We plan, write and design the month, and you approve it in one sitting.
Post and respond
We publish daily and care for comments and messages, then review the numbers with you on a monthly call.
What's included
Your social presence, fully cared for.
- One platform fully managedUsually Instagram or LinkedIn, chosen for where your people actually are.
- Monthly strategy and contentA plan rooted in audience research, with every post given a job.
- Daily posting and community careComments, DMs and conversations answered in your voice.
- Monthly analytics and strategy callsWhat worked, what didn't and what we'll do next, in plain language.
Organic Social Media
One platform managed end to end, with monthly strategy, content, daily posting, community care and monthly strategy calls.
Start with a free callProof you can check
Rooms filled because people felt seen.
The Crown Lacrosse
Led social media for the inaugural and second seasons of the region's premier college lacrosse event.
Both seasons sold out.Sydney's Martini & Wine Bar
Led social media for Charlotte's premier jazz lounge.
Full every weekend.Power Your Launch
Part of the team as the accelerator grew to serve more than 10,000 founders.
Read the storyWhat founders say
In their own words.
Our social media game was on point and that has everything to do with Nicole Crawley and her business The Social Charlotte. If you're looking for help on your business's social media presence, Nicole is so creative and incredibly hard-working.
I got the vibe that Social Charlotte was creating real relationships with real clients and their real businesses. Not just posting for the unfaced masses.
I thought marketing was magic. My greatest takeaway was think. Now I feel like I got it. The consistency is already realized.
Worked with The Social Charlotte? Share your story on Google.
Why founders choose The Social Charlotte
Strategy, launch and community, under one roof.
Most agencies hand you one piece: the posting, the ads, or the launch. We build the whole arc with you, and we run the back end that keeps it working, so nothing falls between the cracks of three different vendors.
Questions
Before you book.
Which platform do you manage?
One platform of your choice, usually Instagram or LinkedIn, cared for end to end. Most founders get further with one platform done well than three done halfway.
How much of my time does it take?
About two hours a month for strategy calls and content approval. You stay involved enough that the work stays yours, without having to manage it.
Do you create the content?
Yes. We plan, write and design the content, post it, and care for the comments and community. You bring your stories, your expertise and your approval.
How is this different from a social media manager?
Most social media management is execution only. We start with audience research and strategy, then build content and community on top of it, so every post has a reason and a next step.
Are you only for Charlotte businesses?
The Social Charlotte is based in Charlotte, NC, and works with founders across the country who want a research-first approach to social media.
Other ways to work together
Find the door that fits this season.
Ready for consistency that converts
Let's make your feed feel like you.
Bring your account and your goals. We'll look at what your people are already telling you, and you'll leave knowing what to post next.
Have a question first? Write to nicole@thesocialcharlotte.com