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Paid Ads Management
Meta ads that know who they're talking to, run for you.
For founders spending $1,000 to $10,000 a month on Facebook and Instagram ads. We research your audience, write for every stage of their decision, and manage the campaigns, so your budget reaches the people most likely to buy.
The Social Charlotte, marketing strategy for founders · Charlotte, NC and nationwideWhy most ads stall
The ads aren't broken. They just don't know who they're for.
Most ad accounts we inherit are built around "people who might be interested." Every campaign says the same thing to everyone, so it lands with no one in particular. Spending more doesn't fix it. In our own case study, the two biggest-budget months had some of the weakest results.
What fixes it is research. We name the three or four people you're really trying to reach, then write ads for each stage of their decision, from noticing the problem to being ready to buy.
What this looked like for one client
Same audiences, new messages, full classrooms.
What's included
Everything a campaign needs, built and managed.
- Audience research and personasThe people you're really trying to reach, written in their own words.
- Strategy and account setupCampaign structure, tracking and audiences set up to learn from day one.
- Creative direction for every stageHooks and briefs built on the 7-Stage Creative Method, video first.
- Campaign launch and managementDaily care, testing and rebuilds when results plateau.
- Landing page and form checkA look at the moment after the click, where most leads quietly leave.
- Monthly reporting in plain languageWhat happened, what it means and what we'll change next.
Paid Ads Management
Meta ads strategy, setup, creative direction, management and reporting. Ad spend is paid to Meta and billed separately.
Start with a free callWhat founders say
In their own words.
Our social media game was on point and that has everything to do with Nicole Crawley and her business The Social Charlotte. If you're looking for help on your business's social media presence, Nicole is so creative and incredibly hard-working.
I got the vibe that Social Charlotte was creating real relationships with real clients and their real businesses. Not just posting for the unfaced masses.
I thought marketing was magic. My greatest takeaway was think. Now I feel like I got it. The consistency is already realized.
Worked with The Social Charlotte? Share your story on Google.
Why founders choose The Social Charlotte
Strategy, launch and community, under one roof.
Most agencies hand you one piece: the posting, the ads, or the launch. We build the whole arc with you, and we run the back end that keeps it working, so nothing falls between the cracks of three different vendors.
Questions
Before you book.
Who is Paid Ads Management for?
Founders ready to put real money behind reaching new customers, usually spending between $1,000 and $10,000 a month on Meta ads, who want someone else to run it well.
Is ad spend included in the $3,000?
No. The $3,000 monthly fee covers strategy, setup, creative direction, management and reporting. Your ad spend is paid directly to Meta and billed separately.
Which platforms do you run?
Facebook and Instagram through Meta Ads Manager, including Reels, feed and lead form campaigns.
How soon will I see results?
Early signal usually shows within the first few weeks. The bigger gains come after we've tested, learned and rebuilt, which is exactly what happened in our career school case study.
Do you only work with Charlotte businesses?
The Social Charlotte is based in Charlotte, NC, and runs campaigns for founders across the country, including campaigns targeted to the Charlotte area.
Other ways to work together
Find the door that fits this season.
Ready to reach the right people
Let's make every dollar meet the right person.
Bring your current ads, or the idea you want to put money behind. We'll look at it together and you'll leave knowing what to change first.
Have a question first? Write to nicole@thesocialcharlotte.com