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Philadelphia · Where it started

I'm Nicole Crawley, and Philly is where it started.

Social media marketing for Philadelphia founders, from a strategist born in the city of brotherly love. We research your audience, build the strategy, create the content and care for your community, so more of the right people find you and say yes.

Talk it through on a free call Take the free Path Check

The Social Charlotte, marketing strategy for founders · Working with Philadelphia founders over video

Why Philly founders call me

Philly taught me people can tell when you're performing.

I was born in Philadelphia and went to school at Ivy Leaf. I'm the daughter of a Girard College graduate, and my mom studied at Penn State and Temple, so showing up for your people runs in my family. Wherever I am in the world, I'm still a Philly fan.

Philadelphia doesn't reward polish for its own sake. People here can tell when you're performing, and they'll tell you so. That is how I build your marketing. We read your comments, your competitors' comment sections, your DMs and your reviews, until we know what your people are actually saying. Then every post, ad and email is written for them, with a clear next step, so your marketing sounds like you and reaches the people already looking for what you do.

How a month works

Strategy first, then the content carries it.

research

Know the people

We study your audience and build a monthly strategy around what they need to hear right now.

create

Make the content

We plan, write and design the month, and you approve it in one sitting.

care

Post and respond

We publish daily and care for comments and messages, then review the numbers with you on a monthly call.

How we help Philadelphia founders

Find the door that fits this season.

Social Media ManagementOne platform, researched, created, posted and cared for every day.From $2,500 a month Paid AdsMeta ads, done for you, built on the same research.$3,000 a month Social Media AuditA written review of what is working and what to fix first.$197 one time Strategy IntensiveNinety minutes and a plan you can act on this week.$500 one time Launch StrategyA launch built around the people you are launching to.$1,500 one time

Proof you can check

Rooms filled because people felt seen.

The Crown Lacrosse

Led social media for the inaugural and second seasons of the region's premier college lacrosse event.

Both seasons sold out.

Sydney's Martini & Wine Bar

Led social media for Charlotte's premier jazz lounge.

Full every weekend.

Power Your Launch

Part of the team as the accelerator grew to serve more than 10,000 founders.

Read the story

What founders say

In their own words.

Our social media game was on point and that has everything to do with Nicole Crawley and her business The Social Charlotte. If you're looking for help on your business's social media presence, Nicole is so creative and incredibly hard-working.

Chris SchillerThe Crown Lacrosse

I got the vibe that Social Charlotte was creating real relationships with real clients and their real businesses. Not just posting for the unfaced masses.

Jhemara MillerFashion, @formerlyclay

I thought marketing was magic. My greatest takeaway was think. Now I feel like I got it. The consistency is already realized.

Sheri-Anne WoolleyBusiness strategy, @sherianneinc

Worked with The Social Charlotte? Share your story on Google.

Why founders choose The Social Charlotte

Strategy, launch and community, under one roof.

Most agencies hand you one piece: the posting, the ads, or the launch. We build the whole arc with you, and we run the back end that keeps it working, so nothing falls between the cracks of three different vendors.

StrategyAudience research first, so every message is written for a real person at a real moment.

LaunchPrograms, courses and cohorts brought to market with a plan, from the first post to the last email.

CommunityThe comments, DMs and conversations that turn followers into people who stay.

The back endKajabi, HoneyBook, email automations and checkout, set up so new leads hear back in minutes.

Questions

Before you book.

Do you work with businesses in Philadelphia?

Yes. The Social Charlotte is based in Charlotte, NC, and works with Philadelphia founders over video. Nicole Crawley was born in Philadelphia, so the city is home, and most of our work happens on calls and shared plans that fit around your schedule.

Are you from Philadelphia?

Yes. Nicole was born in Philadelphia, went to school at Ivy Leaf, and is the daughter of a Girard College graduate. Her mom studied at Penn State and Temple.

How much does social media management cost?

Our monthly social media management starts at $2,500 a month for one platform, fully managed. If you want a clear starting point first, the Social Media Audit is $197 and the Strategy Intensive is $500.

What kinds of businesses do you work with?

Mission-driven founders, coaches, course creators, events and service businesses who want their marketing to bring in the right people, not just more followers.

Can you help with paid ads as well as organic social?

Yes. We run Meta ads for founders spending $1,000 to $10,000 a month, built on the same audience research as our organic work, so your ads and your content tell the same story.

What is the best first step?

Book a free 30-minute call. We'll look at where you are, what your people are already telling you, and which path fits this season, whether that is an audit, a strategy session or monthly support.

Philly founders, start here

Let's make your marketing feel like you.

Bring your accounts and your goals. We'll look at what your people are already telling you, and you'll leave knowing your next step.

Start with a free 30-minute call Or book a Strategy Intensive · $500

Have a question first? Write to nicole@thesocialcharlotte.com